Investing for babies involves knotty trade-offs

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Jersey Mike’s (JMKE) Owns the Sub Business. Winning Over Younger Diners is the Next Fight

Jersey Mike’s (JMKE) Owns the Sub Business. Winning Over Younger Diners is the Next Fight Fatima Gulzar Sun, September 20, 2026 at 2:10 PM PDT 3 min read JMKE WING On September 1, 2026, the Wall Street Journal reported that Jersey Mike's Subs Inc. (NYSE: JMKE ), a Blackstone-backed sandwich chain that went public in July, has built a dominant position with affluent, older customers but still needs to attract Generation Z to sustain its growth, since roughly 70% of its customers skew toward older, more established diners. CEO Charlie Morrison, the former Wingstop chief, has said the company needs to be more proactive about reaching younger customers as it competes for growth against fast-casual chains that already dominate that demographic. Jersey Mike's (JMKE) Owns the Sub Business. Winning Over Younger Diners Is the Next Fight Copyright: bhofack2 / 123RF Stock Photo Bull Case Jersey Mike's Subs Inc. (NYSE: JMKE )'s strong unit economics give the company a foundation for continued expansion. The chain generated roughly $1.4 million in average unit volume, significantly above an estimated $500,000 for Subway, giving franchisees a strong economic incentive to keep opening stores and helping Jersey Mike's take share in the sandwich market. Jersey Mike's continues to grow despite its challenge with younger consumers. Second-quarter same-store sales increased 2.3%, primarily because transactions increased, while systemwide sales rose 10% to $1.21 billion. Management also expects t...

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