Clorox vs. Kimberly-Clark: Which Household Staples Dividend Is Safer
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Clorox vs. Kimberly-Clark: Which Household Staples Dividend Is Safer Chris Lange Mon, September 21, 2026 at 6:19 AM PDT 5 min read KMB CLX Quick Read Clorox (CLX) CFO Luc Bellet called the 5.86%-yielding dividend "a bit elevated," while Kimberly-Clark (KMB) covers its payout with nearly $1B of cash flow headroom. KMB's 54-year consecutive dividend raise streak and international segment growth make it the safer income pick despite CLX's higher nominal yield. Just released. Our analysts combed the entire stock market and named the ten best stocks to buy right now, and Kimberly-Clark didn't make the cut. Enter your email to see the names that beat KMB. The report is free. Enter your email and see if any of your stocks made the cut. For a retiree weighing Clorox ( NYSE:CLX ) against Kimberly-Clark ( NASDAQ:KMB ), the question comes down to which of these two household-staples dividends is genuinely safer to own right now. Both are aristocrats. Only one is built to keep raising the check without stress. Yulia Lyubimova / Shutterstock.com Round 1: Current Yield and Raw Income Clorox delivers the fatter headline number. At $83.48, the stock carries a trailing yield of 5.86% on an annualized forward payout of $5, following the latest raise to $1.25 quarterly declared on July 31, 2026. Kimberly-Clark pays $1.28 quarterly, an annualized $5.12, for a yield of 5.18%. Clorox wins the income round. On $50,000 invested, the yield gap is real cash. But the gap exists partly because Clorox shares have dropped 29.56% over the past year and 22.63% in the last month alone. High yield in staples is often the market pricing risk, not generosity. Free Report, Just Released Why Didn't KMB Make The Top 10 List? 24/7 Wall St has helped investors make money for over two decades, and our top analysts just finished ranking the definitive Top 10 Stocks To Buy Now . Not the ten biggest companies. Not the ten everyone is arguing about. The ten best stocks to buy right now. And KMB didn't make the cut! The report is free, and you can see why we think each stock is a top investment today. Enter Your Email and See the Ten CLX Price Target 24/7 Wall St. KMB Price Target 24/7 Wall St. Round 2: Dividend Safety (The Round That Decides It) This is where the comparison stops being close. Clorox generated fiscal-year 2026 operating cash flow of $612 million against a dividend payout of $602 million. After $207 million of capex, free cash flow does not cover the dividend. CFO Luc Bellet acknowledged the pressure on the August 3, 2026 call, saying the current payout is "a bit elevated" and framing it as "more transitory as we rebuild our gross margin and not something structural." The balance sheet is thinner still: shareholders equity ended the fiscal year at just $252 million against total liabilities of $7.542 billion, with GOJO integration adding leverage and approximately $210 million of fiscal 2027 interest expense. Story Continues Kimberly-Clark...
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