Adobe Stock Has Soared 45% From Its 2026 Lows, But It May Already Be Too Late to Buy ADBE Mohit Oberoi Fri, August 21, 2026 at 1:52 PM PDT 4 min read ADBE MRVL The Adobe logo on a smartphone screen by filins via Adobe Stock Adobe (ADBE) stock has whipsawed this year amid the ongoing debate over the disruption of artificial intelligence (AI) in regard to legacy software companies and their business models. ADBE stock fell to a low of $190.12 following the company's fiscal second-quarter 2026 earnings release in June, but shares have since rebounded 45%. To be sure, Adobe's Q2 earnings were better than expected, and the company also raised its annual guidance. That's what markets ask for in earnings calls, and they usually send stocks north on such reports. However, during the earnings call, Adobe also announced that CFO Dan Durn would depart the company to join Marvell Technologies (MRVL). Previously, during the Q1 earnings call, Adobe had announced the departure of long-time CEO Shantanu Narayan. Losing both the CEO and CFO within three months is hardly a positive development for any company, even though fresh talent can offer new perspectives at times. More News from Barchart Google Lost About $186 Billion After 4 of Its Top AI Researchers Left, but Sundar Pichai Says Google Will Be 'A Founding Investor' Anyway Microsoft vs. Broadcom: One Has 85% Upside, But I'm Picking the Other Rocket Lab and AST SpaceMobile Are Priced for the Big Bang. One Space Stock Already Delivered. Tired of missing midday reversals? The FREE Barchart Brief newsletter keeps you in the know. Sign up now! Meanwhile, following the Q2 earnings report, I noted that ADBE stock was a buy despite all the noise around AI eating the lunch of software behemoths like Adobe. The stock has since seen a spectacular rally, even as the AI trade in chip and memory companies has looked shaky. With that in mind, let's discuss whether Adobe is still a buy or whether it is a bit too late to enter the stock now. www.barchart.com Adobe Stock Forecast To begin, let's look at analyst sentiment. Brokerages have mostly been turning bearish on Adobe stock this year, although there have been some outliers. Last month, HSBC upgraded ADBE stock from a "Hold" to a "Buy" while raising its price target from $282 to $308. CLSA also initiated coverage of Adobe stock with an "Outperform" rating and a price target of $300 per share. Overall, however, the analyst action has been bearish. Currently, only nine of the 38 analysts tracked by Barchart rate Adobe stock as a "Buy" or equivalent. Three months ago, that number was 14. The mean target price has also come down to $259.82, which is below where shares trade today. The Street-low target price on ADBE stock is $190, while the Street-high target price of $380 implies potential upside of 38% from current levels. Story Continues www.barchart.com Should You Buy ADBE Stock Now? Names like Adobe are...
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