Celebrity influencers paid up to £1m to advertise deodorant on Instagram

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To play this video you need to enable JavaScript in your browser. This video can not be played Figure caption, How much do influencers get paid to endorse products? By Yasmin Rufo Published 2 hours ago The #ad posts on your feed may look relaxed, personal and spontaneous but behind many of them is a carefully planned campaign, a detailed contract and, in some cases, a seven-figure fee. For Charlie Bowes-Lyon, the co-founder of Wild, a refillable natural deodorant, influencer marketing has been a huge part of the company's success and he calls it his "secret sauce". Wild, which was bought by Unilever last year, uses high-profile names including Stacey Solomon, Emma Raducanu and Molly-Mae Hague to promote its products on Instagram. Bowes-Lyon says the brand has spent millions on its partnership with Raducanu and hundreds of thousands on campaigns with Solomon and Hague. People buy from people Hannah Campbell, founder of influencer marketing agency One Twelve Agency, says b...

Gold forecast and tracker: Where will prices land in 2026?

Some offers on this page are from advertisers who pay us, which may affect which products we write about, but not our recommendations. See our Advertiser Disclosure . Gold forecast and tracker: Where will prices land in 2026? K Kat Tretina Updated Mon, July 13, 2026 at 8:58 AM PDT 5 min read Over the past year, gold's performance has been nothing short of, well, dazzling. Between June 2025 and June 2026, gold's price rose from $3,303 to $4,008 per troy ounce. Gold prices opened lower on July 13 and are moving lower still following several exchanges of airstrikes between the U.S. and Iran over the weekend. Geopolitical events continue to be the most influential driver of precious metal prices. All investors have the same question: What will happen to gold's price in 2026? Gold analysts believe gold ( GC=F ) will hold steady this year. If you are considering adding gold to your portfolio or increasing your investment, here is gold's current price and expert forecasts. Read more: Thinking of buying gold? Here's what investors should watch for. Today's gold price tracker How has gold performed over the past 10 years? Data from the National Mining Association shows explosive increases in gold prices over the past five and 10 years. Between 2016 and the end of 2025, gold's price went from $1,250 to $4,318 per ounce. To put those numbers in perspective, say you invested $10,000 in physical gold in 2016 when gold was $1,250 per ounce. Your investment would have bought eight ounces of gold. Assuming a price of $4,318 per ounce, you'd have $34,544 at the end of 2025, more than three times your initial investment. Learn more: How much gold would $1 million buy at different points in history? What caused the changes to gold's price? Between 2016 and 2019, gold's price was relatively steady, with very little fluctuation. That trend changed in 2020, due to a combination of factors, including the economic uncertainty caused by the COVID-19 pandemic, geopolitical tensions, and rising inflation. With people nervous about the economy and stock market, investors increasingly put their money into gold as a safe-haven asset, causing the prices to jump. In 2025, gold's price skyrocketed, going from $2,623 to $4,339 per ounce a 65% increase in one year, thanks to the following issues: Declining value of the U.S. dollar: The U.S. Dollar Index , which measures the value of the dollar against other major currencies, declined in 2025. Its lower value is a signal of concerns about the U.S. economy, so more investors turn to gold. Tariffs: Concerns about President Trump's tariffs on foreign goods increased the demand for gold as a "safe" investment. Consumer demand: Gold is more accessible to investors than ever, with retailers like Costco and online sellers making gold coins and bars easily available. With more individual investors buying gold bullion, there is more demand, impacting gold's price. At the moment, it's still unclear how the latest tensions with Iran have affected shipping...

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