Celebrity influencers paid up to £1m to advertise deodorant on Instagram
To play this video you need to enable JavaScript in your browser. This video can not be played Figure caption, How much do influencers get paid to endorse products? By Yasmin Rufo Published 2 hours ago The #ad posts on your feed may look relaxed, personal and spontaneous but behind many of them is a carefully planned campaign, a detailed contract and, in some cases, a seven-figure fee. For Charlie Bowes-Lyon, the co-founder of Wild, a refillable natural deodorant, influencer marketing has been a huge part of the company's success and he calls it his "secret sauce". Wild, which was bought by Unilever last year, uses high-profile names including Stacey Solomon, Emma Raducanu and Molly-Mae Hague to promote its products on Instagram. Bowes-Lyon says the brand has spent millions on its partnership with Raducanu and hundreds of thousands on campaigns with Solomon and Hague. People buy from people Hannah Campbell, founder of influencer marketing agency One Twelve Agency, says b...
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