Your country's World Cup loss could tank your portfolio the next morning and a win wouldn't bring it back seventyfourimages/Envato Chase Kell Tue, June 23, 2026 at 3:30 AM PDT 4 min read ^GSPC With the World Cup in full swing, soccer fans around the world have a lot riding on their home team’s success, but you don’t exactly need to be a sports fan in order to be invested in your country’s performance. As Marketwatch reports, the stock market’s reaction (1) to World Cup results has been well documented over the years. Take the 2022 tournament, for example. During the elimination round, the global stock market fell by 4.6% while the S&P 500 dropped by 5.4%. Must Read Robert Kiyosaki says this 1 asset will surge 400% in a year and begs investors not to miss this explosion’ Millionaires under 43 hold only 25% of their wealth in stocks. Surprised? Here’s where their money is actually going Jeff Bezos backs a platform that lets anyone invest in rental homes for as little as $100 here are 5 ways to build wealth like a landlord without actually being one Historically, stock markets tend to perform poorly during the World Cup, particularly during the knockout round of the tournament. But there’s a reason why investors in particular may want to support their home countries this time around, even if they aren’t avid soccer fans. When a World Cup country loses, its stock exchange goes down According to a 2006 study published by SSRN which focused on World Cup tournaments from 1973 to 2004 a participating country’s stock market tends to produce a significant below-average return (2) one day after its respective team loses in the tournament’s elimination stage. Now, by that logic, this may lead you to believe that a country’s stock market would see gains after its team wins a World Cup elimination game. If that were the case there would be no net effect on the global stock market from this World Cup effect, since by definition there always is the same number of winning and losing teams, Mark Hulbert reports for MarketWatch (3). But the researchers found no evidence of this second, positive effect. The implication is that, since there will always be a country whose team has lost, the global stock market should be a below-average performer throughout the World Cup. That result is reflected in another study, which discovered that during World Cup tournaments between 1950 and 2007, the U.S. stock market suffered an average loss of 2.6% (4). Read More: Robert Kiyosaki has a grim warning for baby boomers. This is what he recommends to protect your wealth The emotional affect It may be hard to understand why a country’s stock market performance can be so heavily impacted by something as unrelated as the World Cup, but the explanation is quite simple. Story Continues As many studies have discovered, a person’s mood (5) can have a big effect on how they process information and make...
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