Ferrari's first ever electric car sold for record $40m at auction

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Image source, RM Sotheby's Image caption, The Ferrari Luce was launched in May By Osmond Chia Business reporter Published 17 August 2026, 02:47 BST Updated 27 minutes ago Ferrari's first ever all-electric car has fetched $40m ( 29.5m) in a charity sale, setting a record for a new car sold at auction. The RM Sotheby's auction in California raised more than 35 times the usual price of a Ferrari Luce. The auction catalogue said it is a special model featuring a unique finish and bespoke parts. The Luce, the brainchild of iPhone designer Sir Jony Ive , faced a backlash when it was launched in May after some commentators said it had strayed from the marque's traditional designs and lost part of the brand's identity by being battery-powered and having five seats. Sotheby's said all proceeds of the sale will be donated to the Ferrari Foundation's educational programmes. Sotheby's did not name the buyer of the custom Luce. The BBC has contacted the aucti...

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